Channel: Babygrande Records

Category: Music

Tags: rapfamous dexertbabygrandezoooomofficial videolyrical lemonadelil uzi vertnew musiclil yachtychicago rapa$ap rockyplayboi cartibabygrande recordschicago hip hopcole bennettchicagodizzy wrightdej loafhip-hopmusic videowarhol.ss

Description: STREAM / DOWNLOAD: babygrande.fanlink.to/zoooom You are now watching the official "Zoooom" video by ERT, available worldwide via Babygrande Records. Video directed/produced by GT Films. Song produced by AyoWithTheMayo. Hailing from Chicago, ERT personifies his city’s progressive artistic ethos with a unique sound and musical perspective. No two songs sound alike, but each captures the “Mental” rapper’s distinct spirit. By garnishing sonically modern trap cores with avant garde finishes, ERT births a refreshing product that continuously peels back the layers of his complex psyche. After releasing his wavey 2021 debut single, “Zoooom,” ERT has returned with the track’s official music video. Produced by AyoWithTheMayo, the Babygrande Records artist laces the ethereal instrumental with his stream of consciousness-styled writing to impart a euphoric atmosphere. Between wondering how a girl could betray him to fantasizing about Ferraris, ERT invites the listener to ride shotgun with him as he details the textured topics flooding his grey matter. He paints an abstract picture that resembles a lucid dream: he architects tangible touchpoints that live in an esoteric atmosphere, straddling the line between the real world and fantasy. Bringing this dream to reality, ERT linked with GT Films for the track’s official music video. The Atlanta-based director manifests ERT’s impressionistic thinking and female woes through a psychedelically-inclined experience. Resembling someone coloring outside the lines, the “Zoooom” video intersperses a variety of trippy devices and contentious scenes with the girl plaguing ERT’s mind to articulate this free-flowing narrative. ERT cathartically navigates these mercurial waters with the help of introspection and marijuana -- and, going “Zoooom” in a jaw-dropping one-of-one Ferrari. ERT might blur the dreaming and conscious mental states, but “Zoooom” resoundingly elucidates his palpable talent. Tap-in with ERT by watching the “Zoooom” video now. Song credits: Produced by: AyoWithTheMayo Mixed by: ERT Recording Studio: Creative Works Studio Video credits: Director: Chris “GT” Ferguson Video Producer: Melissa Ferguson Production Company: GT Films Productions Editor: Chris “GT” Ferguson Photography: Fulani Jabri Additional videography: Simone Kilgore Stylist: Nickie Williams For more information on ERT, please visit: linktr.ee/WhoIsERT ABOUT BABYGRANDE RECORDS Babygrande is an American independent record label and creative collective comprised of musicians, filmmakers, photographers, painters and writers. Founded in 2001 by Chuck Wilson, former Director of A&R at Priority Records/EMI, Babygrande has emerged as one of the premier independent labels operating today. Babygrande has a catalog of over 3000 albums, music videos, and online content that includes Hip-Hop, EDM, indie rock and everything in between. Babygrande has helped launch the careers of new artists and has nurtured the careers of seasoned veterans. As it heads towards its 25th Anniversary, Babygrande continues to focus on quality music and working with artists whose work ethic, craftsmanship, talent and sounds are superior. For more information on Babygrande Records, please visit: linktr.ee/babygrande #ERT #Zoooom